Film Day Checklist

📱 Before You Start

✅ Phone charged (100%)
✅ Storage space cleared (need ~2GB)
✅ Phone set to vertical (portrait mode)
✅ Clean phone camera lens
✅ Natural light — shoot outside or near windows
✅ Film each clip 2-3 times, pick the best
✅ NO MUSIC while filming — add in CapCut later

🎥 Must-Film (8 shots)

1. 💧 ClearCoat™ Demo

30 sec · YOUR BEST CONTENT PIECE

Pour tap water on glass → show mineral residue drying. Then pour purified water → dries perfectly clean. Use a window, glass table, or car windshield.

"This is why your windows always have spots. Left: Toronto tap water (150+ mg/L minerals). Right: ClearCoat™ purified water (0 mg/L). Zero residue."

💡 TIP: Let each side fully dry before filming the comparison. The contrast is dramatic.

2. 🚗 Equipment Load-Up

15 sec · Time-lapse or quick cuts

Film loading ladder, poles, squeegees, pressure washer into car/van. Quick cuts or speed-up.

"What a $500 morning setup looks like 🏠"

3. 🏠 Before/After Walkthrough

30-45 sec · Film during practice clean

Walk up to dirty windows/driveway → quick skip → show clean result. Practice on your own home if needed.

"Same windows. Same house. Different experience."

4. 🪟 Satisfying Close-Up

15 sec · Squeegee or water gliding

Close-up of squeegee on glass, or water-fed pole in action. Film from inside looking out, or super close outside.

No caption needed — just satisfying visuals + trending audio

💡 TIP: This type of content goes VIRAL. Satisfying cleaning videos get millions of views.

5. 🗣️ "Why I Started MANTLE"

30-60 sec · Talking head

Stand outside, look at camera. Tell the 30-second version: "I noticed tap water leaves spots → researched purified water → built MANTLE → now we guarantee streak-free."

"Why I dropped out to clean windows (and why you should care)"

💡 TIP: Don't memorize. Just talk naturally. Authenticity > perfection.

6. 📏 Measuring a House

15 sec · B-roll

Walk up to a house (your own), count windows pointing at them. Shows professionalism.

"Every quote starts with a walkthrough. We count every window so you know exactly what you're paying for."

7. 🏘️ Highland Creek B-Roll

15 sec · Walking shots

Walk your neighbourhood. Show nice houses, green spaces, the community. Natural light.

"This is Highland Creek. This is where we started. This is home. 🏠"

8. ⏱️ Countdown

10 sec · Quick story

Hold up fingers showing "11 days" or write it on whiteboard/paper. Quick energy.

"11 days until launch day. Let's go. 🚀"

📸 Also Grab These Photos

📸 Equipment laid out (flat lay style)
📸 You in uniform/work clothes (brand photo)
📸 Close-up of squeegee on glass
📸 Your car with ladder on roof
📸 Highland Creek street/park/bluffs (3-4 angles)
📸 Before/after of anything you clean
📸 Purified water vs tap water side by side
📸 Your phone showing callmantle.ca (meta shot)

✂️ Editing (CapCut — 30 min)

1️⃣ Open CapCut → New Project → add clips
2️⃣ Trim to 15-30 sec per Reel
3️⃣ Add trending audio (search "satisfying" or "motivation")
4️⃣ Add text overlays for key points
5️⃣ Export in 1080p
6️⃣ Post to Instagram → use captions from LAUNCH-WEEK-SOCIAL-CALENDAR

🎬 Film Day Checklist

📱 Before You Start

🎥 Must-Film (8 shots)

📸 Also Grab These Photos

✂️ Editing (CapCut — 30 min)