🔥 Must-Film (do these first)
1. ClearCoat™ Water Demo
Reel 2 min to film
THE most important content piece. Shows the science in action.
Film: Pour a bit of tap water on a glass surface (car window, house window, mirror). Let it dry — show the spots/streaks. Then pour ClearCoat™ purified water on the same surface. Let it dry — show NOTHING left behind.
Voiceover or text overlay: "Toronto tap water has 150+ mg/L of minerals. Our ClearCoat™ water has 0. When water dries, whatever's IN the water stays ON the glass."
📱 Film vertical · Use natural light · Close-up on water droplets · Slow-mo the pouring
2. Before & After
Reel Photo 10 min
Clean ANYTHING — your own windows, car, driveway, fence. The dirtier the better.
Before: Film the dirty surface from 3 angles (close-up, medium, wide). Touch it, show the grime on your finger.
During: 15 seconds of cleaning in action (satisfying squeegee pulls, pressure washer spray).
After: Same 3 angles. Touch the clean surface. Smile.
📱 Film same angles before & after · Natural light · Don't clean in shadow
3. "Why I Started MANTLE"
Reel 5 min to film
Founder story. Authentic, raw, 30-60 seconds. This builds trust more than any ad.
"Hey, I'm Shaw — I started MANTLE because I was tired of seeing cleaning companies do a mediocre job and charge premium prices.
We use purified water instead of tap water, which means when it dries on your glass — there's nothing left. No streaks, no spots.
And if you're not happy? We redo it free. That's not marketing — that's just how it should work.
We're based in Scarborough, serving the whole GTA. If your home needs a refresh this spring, text me."
📱 Film outside your house · Natural light on your face · Look at camera · Be yourself · One take is fine
4. Equipment Walkthrough
Reel 3 min
Show your gear. People love seeing the tools of the trade.
Walk around your car/van. Open the back. Show: telescoping pole, squeegees, scrubber, microfibre cloths, ClearCoat™ system, pressure washer, safety equipment.
Text overlay on each item: "Professional squeegee" / "ClearCoat™ purification system" / "28ft reach"
📱 Film at your car · Clean equipment first · Quick cuts between items
5. Satisfying Cleaning Close-Up
Reel Story 5 min
People LOVE watching cleaning videos. This is algorithm gold.
Close-up of squeegee pulling across dirty glass. Slow motion if possible. The water sheet falling away. Reveal the clean glass underneath.
Also: pressure washer hitting a dirty driveway. The clean line appearing. This is r/powerwashingporn material.
📱 Vertical · Get CLOSE · Slow motion mode on iPhone · No talking needed — just the sound
🎯 Nice-to-Have
6. Neighbourhood B-Roll
Story 10 min walk
Walk Highland Creek. Film nice houses, streets, Bluffs views. Shows you're LOCAL.
7. Countdown Reel
Reel 2 min
"11 days until launch" with quick cuts of gear, you, neighbourhood.
8. Uniform / Branding Shot
Photo 2 min
You in MANTLE gear (if you have it) or clean navy polo. Professional headshot for GBP.