🎯 Close the Deal

Handle any objection in 10 seconds
💰
"That's too expensive"
Most common — hear it 30-40% of the time
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Your response
"Totally understand. And honestly, if we were using the same tap water and methods as everyone else, I'd agree with you. The difference is our ClearCoat purified water — it's why your windows stay clean for weeks instead of days. When you factor in how much longer it lasts, it's actually cheaper per clean day than budget services. But here's what I can do — if you book today, I'll throw in [screen cleaning / track cleaning] at no extra charge."
Why it works: Reframe from price → value per day. Give a reason to act NOW.
If they push back again
"Look, I get it. Tell you what — I'll do the front windows right now so you can see the difference. If you're not blown away, no charge. If you love it, we book the rest."
Why it works: Remove risk completely. Once they see the result, price objection disappears.
🤔
"I need to think about it"
Second most common — usually means price or timing
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Your response
"Of course — no rush at all. Just so I can give you the best info to think about: is it the timing or the price that you're thinking over?"
Why it works: Uncovers the REAL objection. Then handle that specific concern.
If timing
"No problem. I'm in the area next [day]. Want me to pencil you in tentatively? No commitment — I'll text you the morning of to confirm."
If price
"What if I could get you a better deal? If you book today, I can do [10% off / add screens free / include gutter check]. This spring special ends April 30."
💡 Always get a follow-up date. "Can I text you Thursday to check in?" Then log it in /follow-ups.
👤
"I already have a guy"
Common in established neighbourhoods
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Your response
"That's great — you're already taking care of your home. Quick question: does your current cleaner use purified water or regular tap water? ... Most don't, and that's why you see those white spots come back a few days after cleaning. Our ClearCoat system eliminates that completely. Tell you what — next time your guy comes, look at the glass after 3 days. If you see spots, give me a call and I'll do a free demo on one window."
Why it works: Doesn't trash the competitor. Plants a seed of doubt they'll see next time.
💡 Leave a door hanger. They WILL compare next time their "guy" comes.
🧹
"I just do it myself"
Common with younger homeowners
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Your response
"Respect that! A lot of our customers used to do the same. The thing they tell me is it's not just the cleaning — it's the ladder, the squeegee marks, the 3 hours on a Saturday. With us, it's done in 2 hours, no streaks, you don't lift a finger, and it lasts 3x longer because of the purified water. What would you do with that Saturday back?"
Why it works: Sell the TIME back, not just the cleaning.
🚫
"Not interested" / "No thanks"
Hard no — respect it, but plant a seed
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Your response
"Totally fine! I'll just leave this [door hanger] — we're doing a spring special in the neighbourhood, 10% off for first-time customers. If you ever need us, just text the number. Have a great day!"
Why it works: Graceful exit. Door hanger does the selling later. 10-15% of "no's" call back within 2 weeks.
💡 NEVER argue with a hard no. Smile, leave material, move on. Time = money.
⏰
"It's not a good time"
Could mean NOW or this season
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If they mean "right now at the door"
"Totally understand — 30 seconds is all I need. We're doing free estimates in the neighbourhood this week. Can I just get your number and text you the details later today?"
If they mean "this season"
"When would be better for you? We book out in spring so getting on the calendar early saves you the wait. Want me to text you a reminder in [month they suggest]?"
💡 Always get the phone number. A "not now" with a phone number = a warm lead for later.
🤨
"How do I know you're legit?"
Especially from older homeowners
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Your response
"Great question — you should always ask. Here's our Google Business listing [show phone], we're rated 5 stars. We're fully insured with $2M coverage. Here's our website — callmantle.ca. And here's our guarantee: if you're not happy, you don't pay. We've been cleaning homes in [neighbourhood] all spring."
Why it works: Stack proof — Google, insurance, website, guarantee, neighbourhood presence.
💡 Show callmantle.ca/social-proof on your phone — it's designed for this exact moment.
🌧️
"What if it rains after?"
Comes up 10-15% of the time
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Your response
"Actually, rain is fine! Here's why — regular cleaners use soap, and when rain hits soapy residue, it streaks. We use purified water with zero soap and zero minerals, so when rain hits your glass, it just slides right off. Rain actually HELPS keep purified-water-cleaned windows clean."
Why it works: Turns objection into a selling point for ClearCoat.