🧠 Module 1 of 10
Mindset — The #1 Skill 🧠
Before you learn a single word to say, you need the right head. This module is the difference between quitting in a week and making $300/day.
⏱ 5 min⭐ 50 XP
📊 The Truth About Door Knocking
Let's get real. 85% of door-to-door salespeople quit within 2 years. Most of them quit because of rejection — not because the job doesn't pay.
Here's the math that separates quitters from earners:
- You knock 50 doors
- ~30 won't be home — that's normal
- ~10 will open and talk to you
- ~7 will say no — that's normal too
- ~2-3 will be interested
- ~1-2 will book or close on the spot
That means you need those 7 no's to get to the 2-3 yeses. Every "no" is literally bringing you closer to money. Top performers understand this and keep moving.
💡 Reframe: A "no" doesn't mean you failed. It means that house wasn't a fit. The house said no, not you.
🔥 The Mindsets That Make Money
1. Control what you can control
You can't control whether someone says yes. You CAN control how many doors you knock. Set a door goal, not a sales goal. "I'm knocking 50 doors today" — that's something you can guarantee.
2. The "next door" mentality
Someone just slammed a door in your face? The next door doesn't know that happened. Every door is a clean slate. Never carry the energy from one door to the next.
3. You're an advisor, not a salesperson
You're not pressuring anyone. You're letting homeowners know about a service that protects their home and saves them money. Most people genuinely don't think about their windows until someone points it out. You're doing them a favor.
4. Celebrate the small wins
Someone gave you their number? Win. Someone said "maybe next month"? That's a warm lead — win. A full conversation even if they said no? Practice — win. You got through 50 doors? Massive win.
🎯 Your First Day Survival Guide
Your first day will feel terrifying. Here's what to expect:
- Your heart will race at the first few doors — that's adrenaline, not fear
- Your voice might shake — it stops after door 5
- Your first "no" will sting — your 20th won't even register
Day 1 game plan:
- Before you start, sit in the car and say your intro OUT LOUD 5 times
- Set a tiny goal: just knock 20 doors. That's it. No pressure to close.
- Text Shaw after every 10 doors — accountability keeps you moving
- You WILL get at least 1-2 interested people. That first spark of interest will fuel the rest of your day.
🎯
Key takeaway: The hardest part is the first 5 doors. After that, momentum takes over. Every top earner was nervous on Day 1. They just knocked anyway.
🎤 Practice Your Intro — Out Loud
Say this out loud right now. Seriously. Timer starts when you hit the button.
"Hey, how's it going? I'm [YOUR NAME] with Mantle Home Services — we're a local company doing some work on the street today."
30
✅ Nice! You just said it more times than most people practice in a week. +15 XP
✅ Module 1 Quiz
1. What's the recommended daily door target?
20 doors
30 doors
50 doors
2. When someone says "not interested," you should:
Take it personally and try harder next time
Know it's normal — 7 out of 10 say no — and move to the next door
Skip the rest of the street
🏠 Module 2 of 10
Know the Service — Your Ammunition 🏠
You can't sell what you don't understand. Real reasons homeowners NEED our services — not just "your windows look dirty."
⏱ 5 min⭐ 50 XP
🪟 Why Window Cleaning Actually Matters
1. Protects the glass itself
Hard water minerals, road salt, tree sap, and pollution build up on glass over time. If left for 6+ months, they permanently etch into the glass — causing cloudy spots that can't be cleaned off.
2. Increases home value
Clean windows increase curb appeal and home value by up to 10%. Real estate agents say clean windows are one of the first things buyers notice.
3. Saves energy
Dirty windows block natural sunlight. Clean windows let in more light = less artificial lighting = lower electricity bills.
4. Healthier home
Mold, pollen, and allergens collect on dirty windows and tracks. Clean windows mean cleaner air inside.
💡 Use this at the door: "Most people don't realize, but leaving that mineral buildup on glass for too long actually causes permanent damage — it etches right into the surface. We catch it before that happens."
🏠 Why Gutters Matter
- Foundation damage: Water overflows and pools at the base. Repairs cost $5,000–$20,000.
- Roof damage: Backed-up water gets under shingles → leaks → mold
- Basement flooding: Water seeps through foundation cracks
- Ice dams in winter: Blocked gutters freeze → ice backs up under roof
"Your gutters are your home's drainage system. When they're blocked, all that rainwater goes into your foundation. A $200 gutter clean now could save you $10,000 in foundation repairs later."
💦 Why Pressure Washing Matters
- Moss and mold on driveways → slip hazards
- Algae on walkways → eats into concrete, shortens lifespan
- Dirty decks → wood rots faster
- Curb appeal → a clean driveway transforms the whole house
📅 Seasonal Hooks — What to Say & When
🌸 Spring (April–May)
"Winter left road salt, hard water deposits, and months of grime on your windows. Spring is the best time to get it all off before it causes permanent damage."
☀️ Summer (June–August)
"Pollen season just coated everything — your windows are probably hazy inside and out. We'll get them crystal clear so you can actually enjoy the sunshine."
🍂 Fall (September–October)
"Before the leaves come down and clog your gutters, let's get them cleaned out. Saves you from ice dams and water damage all winter."
🎭 Scenario: Using Product Knowledge
A homeowner says "My windows don't really look that dirty to me." What's the best response?
A "Trust me, they are. You'd be surprised."
B "They might look okay from inside, but run your finger across the outside — there's a film of mineral buildup that slowly etches into glass over time. We catch it before it causes permanent damage."
C "OK, well if you ever change your mind, give us a call."
✅ Module 2 Quiz
1. Why is regular window cleaning important beyond looks?
It prevents permanent mineral etching on glass
It makes the house smell better
It doesn't — it's purely cosmetic
2. What's the biggest risk of clogged gutters?
They look ugly
Birds nest in them
Water damage to the foundation ($5K-$20K repairs)
3. Best season to sell window cleaning?
Winter
Spring — clearing winter buildup
Fall
🤝 Module 3 of 10
Body Language — The Silent Sell 🤝
93% of communication is non-verbal. Master this and you'll close deals before you finish talking.
⏱ 5 min⭐ 75 XP
🚪 The Mantle Stance
- Knock twice — firm but not aggressive
- Step back 3 feet — gives them space, shows you're not a threat
- Angle your body 45° — dead-on is confrontational; angle is friendly
- Hands visible — at your sides or holding a door hanger. Never in pockets.
- Smile BEFORE the door opens — so it looks natural
💡 Why stepping back matters: A stranger standing close triggers the "close the door" instinct. 3 feet of space = comfort = they'll actually listen.
👐 Your Hands Tell a Story
- Open palms visible → signals honesty and openness
- Arms crossed → defensiveness — never do this
- Hands in pockets → hiding something / no confidence
- Point with open hand (not finger) → guides attention without aggression
👀 Eye Contact — The Sweet Spot
60-70% eye contact is the sweet spot. Less = untrustworthy. More = intense. When you break, look to the side (their house), not down (submission).
🔍 Reading THEIR Body Language
🟢 Buying Signals — Close Now
- Leaning forward or stepping toward you
- Asking questions about timing/price/specifics
- Looking at their windows/gutters while you talk
- Calling someone over — "Honey, come hear this" = nearly closed
- Nodding along
🔴 Exit Signals — Leave Door Hanger
- Arms crossed, leaning back
- One-word answers
- Looking at phone/watch
- Hand on door
- Looking past you
🎯
Key: Buying signals → close immediately. Exit signals → don't push, leave the hanger, move on. Reading people = more closes with less effort.
🪞 Mirroring — The Secret Weapon
Subtly match their energy, pace, and posture. People trust people who are like them.
- They're chatty → slow down, be conversational
- They're rushed → keep it tight and direct
- They speak softly → lower your volume
🎬 D2D Body Language & First Impressions
🎭 Scenario: Reading the Room
You're mid-pitch and the homeowner crosses their arms, glances at their phone, and says "yeah... uh huh..." without engagement. What do you do?
A Keep going — finish your full pitch
B Talk louder and faster to re-grab their attention
C Acknowledge they're busy, hand them a door hanger, and say "I'll leave this with you — no pressure. Have a great day!"
✅ Module 3 Quiz
1. After knocking, where should you stand?
Right at the door
3 feet back, body angled 45°, hands visible
On the front lawn
2. How much eye contact is ideal?
100%
30%
60-70%
3. Customer calls their spouse: "Honey, come hear this." That's a:
Strong buying signal — close now
Warning — they want backup to say no
Neutral
📱 Module 4 of 10
Using the CRM 📱
Log leads, calculate quotes, track everything from your phone.
⏱ 4 min⭐ 50 XP
🔗 Your CRM Access
callmantle.ca/crm.html
Bookmark this — Shaw will give you your login
📝 Logging Every Door
- Open CRM → tap + New
- Fill in: Name, Phone, Address, Service
- Use the Quote Calculator for exact pricing
- Set status: Booked / Quoted / Declined
- Select your name under Door Knocker
- Save
💡 Log EVERY interaction — even "no thanks." Data tells us which streets convert best so we send you where the money is.
✅ Module 4 Quiz
1. CRM address?
callmantle.ca/login
callmantle.ca/crm.html
mantlecrm.ca
2. When do you log a lead?
Only bookings
Only when they give a phone number
After every single door interaction
🚪 Module 5 of 10
The Door Knock — Window Cleaning Edition 🚪
Not generic scripts. Tailored for selling window cleaning, gutters, and pressure washing at the door.
⏱ 6 min⭐ 75 XP
🚪 The 5-Step Knock
Step 1 — The Approach
Knock twice. Step back 3 feet. 45° angle. Hands visible. Smile before the door opens.
Step 2 — The Intro (10 seconds)
"Hey, how's it going? I'm [NAME] with Mantle Home Services — we're a local company doing some work on the street today."
Step 3 — The Hook (win or lose moment)
Don't say "your windows look dirty." Use what you see on THEIR specific house:
"I noticed you've got some buildup on your front windows there — see that film? That's mineral deposits from winter. Left alone, it actually etches into the glass permanently. We do free on-the-spot estimates — takes 2 minutes."
Alternative hooks:
"Your gutters look backed up — I can see overflow staining on the fascia. That can cause foundation issues. Want me to take a quick look?"
"Your driveway's got moss coming up through the cracks — we pressure wash that off. Makes the whole front of the house look brand new."
💡 Pro move: Walk them to their dirtiest window and run your finger across it. Show them the grime. "See that? That's 6 months of buildup." Seeing is believing.
Step 4 — The Quote (2 min)
Walk around → count windows → CRM calculator → come back with the number:
"For a full exterior clean on all your windows — looks like about 18 — including tracks and screens, we're at $240. Most homes on this street are right around that range."
"Most homes on this street" = social proof. Normalizes the price.
Step 5 — The Close
"We've got Thursday and Saturday open this week — which one works better for you?"
Two options, not yes/no. Both options are a yes.
🎬 How To Sell Window Cleaning Door To Door
🎭 Live Scenario: The Full Door Knock
3-step branching conversation · +50 XP
You walk up to a nice detached home in Leaside. The windows have visible water spots and a thin film of grime. The homeowner — a woman in her 50s — opens the door. She looks curious but cautious.
She says: "Hi, can I help you?"
A "Hey! I'm [name] with Mantle Home Services — we're doing some work on the street today. I noticed your front windows have some mineral buildup — see that film? That actually etches into glass over time. Mind if I take a quick look? Takes 2 minutes."
B "Hi! We're Mantle Home Services. We do window cleaning. Would you be interested in a quote?"
C "Hey! Your windows look pretty dirty. We can clean them for you."
🎭 Quick Scenario: The Hook
You see gutters with visible debris and dark staining on the siding below. The homeowner opens the door. Best hook?
A "Hi! We do window cleaning, gutters, and pressure washing. Interested?"
B "Hey! I noticed overflow staining below your gutters — that means water's not draining right, which can lead to foundation issues. Mind if I take a quick look?"
C "Your gutters look clogged. We charge $200. Want us to do it?"
✅ Module 5 Quiz
1. What makes a great hook?
"Would you like your windows cleaned?"
"We're the best in the GTA"
Pointing out something specific on their house
2. Best way to ask for the booking?
"Want to book?"
"Thursday or Saturday — which works better?"
"Call us when you're ready"
🛡️ Module 6 of 10
Handling Objections 🛡️
An objection isn't rejection — it's a request for more information.
⏱ 5 min⭐ 75 XP
💬 The 8 Objections (and Exactly What to Say)
❌ "Not interested"
"Totally fair! We're running a first-time customer deal — 10% off — so here's our info in case you change your mind. Have a great day!"
💲 "How much?"
"Depends on the house — every home's different. Can I take a 60-second look and give you an exact number? No commitment."
👷 "I already have a guy"
"Great that you've got someone! We offer free comparison quotes — a lot of our customers switched because they were overpaying. Here's our info for a second opinion."
⏰ "I'm busy right now"
"No problem. Can I grab your number and text you a quote later today? Takes 2 seconds."
(Getting the number = the real win)
🤔 "Is this legit?"
"100%. Registered Ontario business, fully insured. Here's our website — callmantle.ca — check our reviews and photos."
😐 "Let me think about it"
"Of course. Can I grab your number to follow up in a couple days? No pressure — just so you have the info."
🧹 "I clean them myself"
"That's awesome — most homeowners do the insides. The outsides are the tough part though, especially second-floor windows and the tracks. Want me to show you what I mean?"
❄️ "It's too early / still cold"
"Actually, spring is the best time — winter salt and grime is sitting on the glass right now. If it stays too long, it etches permanently. Getting it off now protects your windows for the year."
🎤 Practice: Handle "Not Interested"
Say this out loud — like you're actually at someone's door:
"Totally fair! I'm not here to sell — I noticed some mineral buildup on your front windows that can cause permanent damage. Here's our info. Have a great day!"
30
✅ That response is now in your muscle memory. +15 XP
🎭 Live Scenario: The Objection Gauntlet
3-step branching conversation · +50 XP
A man in his 60s opens the door in Lawrence Park. His house is well-maintained but the windows clearly haven't been done in months. He looks skeptical from the start.
He says: "Whatever you're selling, I'm not interested."
A "Totally fair! I'm not here to sell anything — I noticed some mineral buildup on your front windows and wanted to point it out before it causes permanent damage. Here's a door hanger with our info. Have a great day!"
B "No worries! We're running a 10% off deal for first-time customers on the street. Here's our info just in case."
C "Just give me 30 seconds — I promise it'll be worth it."
🎭 Quick Scenario: "I Clean Them Myself"
A homeowner says "Oh, I just clean my own windows. I don't need a service." She starts to close the door. Best move?
A "Are you sure? Professional is way better than DIY."
B "That's great! Most people handle the insides. It's the outsides — especially upstairs and the tracks — where mineral buildup really gets bad. Want me to show you on one window? Takes 10 seconds."
C "OK, no problem! Here's a door hanger." Walk away.
🎬 D2D Lessons That Made Me $32K First Month
✅ Module 6 Quiz
1. Someone says "I'm busy." #1 goal:
Leave a door hanger
Get their phone number
Ask what time they'll be free
2. "I clean them myself." Best approach?
Tell them DIY doesn't compare
Say OK and leave
Acknowledge, then educate on outsides + upstairs + tracks
💰 Module 7 of 10
Closing Techniques 💰
6 closes. Know when to use each one based on body language and situation.
⏱ 5 min⭐ 75 XP
🤝 6 Closes That Work at the Door
1. The Assumptive Close (your go-to)
"We've got Thursday and Saturday open — which one works better?"
Don't ask IF. Ask WHEN.
2. The Neighbour Close
"We're doing a few houses on this street already. If I fit you in the same trip, I can save you 10% since we're already here."
3. The Combo Upsell
"If you do windows AND gutters together, I'll knock 10% off the total."
Bigger job = bigger commission for you.
4. The Summary Close
"So — full exterior clean, all 22 windows, tracks and screens included, $280. We'll be out Thursday morning. Sound good?"
5. The Testimonial Close
"Your neighbour two doors down had the same hesitation — after we did hers she said she wished she'd done it sooner."
6. The Silence Close
After stating the price, stop talking. Count to 5. The first person to speak after a price usually loses.
🎯
Match the close to the person: Buying signals → Assumptive. Hesitant → Testimonial. Price-sensitive → Neighbour/Combo. On the fence → Silence.
🎭 Scenario: Choosing the Right Close
You've quoted Mr. Singh $320 for windows + gutters. He nods and says "That's reasonable... but I'm not sure if I should do it right now." What close?
A The Assumptive: "Thursday or Saturday?"
B The Neighbour + Urgency: "We're doing your neighbour's Thursday — if I fit you in the same trip, I take 10% off. Drops to $288."
C The Silence: Just stare at him
🎬 This Script Made $32K First Month (Window Cleaning D2D)
✅ Module 7 Quiz
1. The Silence Close means:
Whispering the price
Not mentioning the price
Stating the price and saying nothing — let them speak first
2. When should you offer a combo deal?
Whenever you see dirty windows AND clogged gutters
Only if they ask about other services
Never
🔄 Module 8 of 10
Referrals & Follow-Up 🔄
Referrals convert 5-10x higher than cold knocks. Follow-up turns "maybe" into money.
⏱ 5 min⭐ 75 XP
🗣️ The Referral — After Every Close
"Hey — quick question. Do any of your neighbours come to mind who might want their windows done too? We give them 10% off, and you get $25 off your next service."
- Referred leads close at 5-10x the rate of cold knocks
- It costs you nothing — just one sentence
- Even on a "no" you can say: "If anyone you know ever needs window cleaning, we do referral discounts"
The Neighbour Name Drop
"Hi! I'm [NAME] from Mantle. We just did your neighbour Mrs. Chen's windows — she mentioned you might be interested too."
One sentence turns you from stranger to "my neighbour's recommendation."
📞 The Follow-Up
When someone says "let me think about it":
- Get their phone number
- Log them in CRM as Quoted
- Text within 48 hours:
"Hey [Name], it's [You] from Mantle! Following up on the window cleaning quote. We've got openings Thursday and Saturday — want me to pencil you in? No pressure 🙂"
If no response:
"Hi [Name], just checking in! Spring schedule is filling up but I saved you a spot. Let me know either way — have a great week!"
⚠️ Follow-up rules:
- Within 48 hours — after 72h, interest drops 80%
- Maximum 2 texts — then respect their silence
- Always friendly, never pushy
🎭 Scenario: The Follow-Up
You quoted Mrs. Patel $260 three days ago. She said "let me think about it." You texted 48 hours ago — no response. What now?
A Call her and ask why she hasn't responded
B One more friendly text: "Just checking in! Spring schedule filling up. Let me know either way — no pressure!"
C Give up — she's not interested
✅ Module 8 Quiz
1. When to ask for a referral?
After every closed deal, before you leave
Only if they seem happy
Never
2. Follow up a "maybe" within:
Same day
48 hours
1 week
📋 Module 9 of 10
Rules, Routine & Timing 📋
When to knock, where to knock, what to wear, and what'll get you fired.
⏱ 5 min⭐ 50 XP
⏰ Best Times to Knock
- Weekdays 3pm–7pm — home from work, relaxed
- Saturdays 9am–5pm — best day overall
- Sundays 12pm–5pm — after morning routines
Avoid: Before 9am, after 7pm, Monday mornings, Friday evenings, rainy days.
✅ Do
- Smile at every door
- Be respectful always
- Leave a door hanger at EVERY house
- Log EVERY interaction in CRM
- Stay hydrated
- Use walkways — never lawns
- Text Shaw after every booking
❌ These get you removed:
- Stepping inside someone's home
- Arguing with a homeowner
- Bad-mouthing competitors
- Knocking before 9am or after 7pm
- Ignoring "No Soliciting" signs
- Walking on lawns
- Smoking/earbuds on the job
- Misquoting or overpromising
📅 Daily Flow
Start: Text Shaw → polo on → CRM open → head to area
During: Both sides of street → log everything → text Shaw after bookings
End: Text Shaw: "Knocked 50, booked 3, closed 2" → get paid same night
🏘️ Priority Neighbourhoods
- Leaside — #1 target
- Lawrence Park
- Bedford Park
- Forest Hill
- Rosedale
🧮 Your Earnings Calculator
$0
Per Day
$0
Per Week (5 days)
$0
Per Month
💰 Earnings Breakdown
$150 – $300+
Per day · Same-day e-transfer · No cap
| Job | Quote | Flat | 15% | You Make |
|---|---|---|---|---|
| Small windows | $150 | $25 | $22 | $47 |
| Medium windows | $300 | $25 | $45 | $70 |
| Win + gutters | $500 | $25 | $75 | $100 |
| Full package | $800 | $25 | $120 | $145 |
✅ Module 9 Quiz
1. Best time to knock on weekdays?
8am–12pm
3pm–7pm
7pm–9pm
2. "No Soliciting" sign?
Knock anyway
Leave a hanger
Skip the house
🎓 Final Exam
Final Exam 🎓
12 questions. Need 80% to pass. Everything you learned. Let's go.
⏱ 4 min⭐ 200 XP
🏆 Final Exam — 12 Questions
1. Per booked appointment you earn:
$15
$25
$50
2. Commission rate:
10%
12%
15%
3. Why does window cleaning matter beyond looks?
Prevents permanent mineral etching
Makes the house smell better
Purely cosmetic
4. Where to stand after knocking:
Right at the door
3 feet back, angled 45°
On the lawn
5. Best door knock hook:
"Want your windows cleaned?"
"We're the best in the GTA"
Point out specific buildup on their house
6. "I have a window cleaner." You:
Say they're overcharging
Walk away
Offer a free comparison quote
7. Best close:
"Thursday or Saturday?"
"Want to book?"
"Call us when ready"
8. When to ask for referrals:
After every closed deal
Only if they seem happy
Never
9. Follow up a "maybe" within:
Same day
48 hours
1 week
10. "No Soliciting" sign:
Knock anyway
Leave a hanger
Skip it
11. Log leads in:
A text to Shaw
The CRM — every interaction
A notebook
12. You get paid:
Same day e-transfer
Every Friday
Monthly