πŸ—£οΈ What To Say When...

Every customer scenario, one page. Search or scroll.

πŸšͺ Door Knocking

πŸ‘‹They open the doorDoorβ€Ί
"Hey! I'm Shaw from MANTLE β€” we're a local cleaning company doing some work on your street this spring. Quick question β€” when was the last time you had your windows cleaned professionally?"
"Hi, I'm going door to door selling window cleaning services. Can I interest you in..."
Smile. Step back from the door. Don't look at a clipboard. Be a neighbour, not a salesman.
πŸ™…"Not interested"Doorβ€Ί
"Totally fair! Just in case β€” we're doing a spring special for the neighbourhood. Can I leave you our info? If you change your mind, text (416) 206-3274." [Hand door hanger]
Never argue. Always leave a door hanger. 30% of "not interested" people call later.
πŸ’°"That's too expensive"DoorPhoneβ€Ί
"I totally get that. Here's the thing β€” we use purified water, not tap water. That means no streaks and no white spots. Your windows stay clean 3x longer, so you actually clean less often. Most customers tell us it's cheaper per year than cleaning every month with a regular company."
"What if we start with just the front-facing windows? We can do those for around $[lower price] and you can see the difference yourself."
"Well, you get what you pay for" or "Other companies cut corners."
If they mention a specific competitor price, don't match it. Instead: "Yeah, we're not the cheapest β€” but we're the only company in Scarborough using purified water. That's why we can guarantee no streaks."
🀷"I already have a guy"Doorβ€Ί
"That's awesome β€” it means you already value clean windows! Quick question though β€” do they use purified water? Because most companies use tap water, which has 150+ minerals per litre. Those minerals are what cause white spots and streaks when it dries. We use 0 mineral water β€” totally different result."
If they seem interested: "Tell you what β€” let us do your front windows one time. If you don't see a difference, no charge. Fair enough?"
Don't trash their current service. Position MANTLE as an upgrade, not a replacement.
🧽"I do it myself"Doorβ€Ί
"Respect! That takes effort. Most DIY cleaning uses tap water and Windex, which leaves a film. Our purified water system means zero residue β€” it's like comparing hand-washing your car vs a touchless wash. Here's my card if you ever want to try the difference."
Don't push. DIY homeowners convert after seeing their neighbour's results. Leave the door hanger.

πŸ“ž Phone & Text

πŸ“±"How much do you charge?"PhoneTextβ€Ί
"Great question! It depends on the size of your home and number of windows. For most homes in [their area], window cleaning runs $249-$449. Can I get your address? I'll have an exact quote for you within 2 hours β€” completely free, no obligation."
"Our prices start at $179." (They'll fixate on the lowest number and be disappointed.)
Always get the address FIRST. Once you know the home, your quote is accurate and justified.
βš–οΈ"Your competitor quoted less"Phoneβ€Ί
"Yeah, we're not the cheapest option out there β€” and there's a reason. We use a purified water system that costs us more to run, but it means zero streaks and your windows stay clean 3x longer. Plus, if you're not 100% satisfied, you don't pay. Can your other quote match that guarantee?"
"We'll match their price." (Destroys your margins and brand positioning.)
If the gap is small ($20-30), you can offer a bundle: "What if we add gutter cleaning and give you 10% off both?"
πŸ€”"Let me think about it"PhoneTextβ€Ί
"Absolutely, take your time! Just so you know β€” our spring calendar is filling up and we book in order. No pressure at all, but if you want to lock in a date, I can hold a spot for you. Otherwise I'll follow up in a couple days?"
Follow up via text at Day 1, Day 3, Day 7. After 3 follow-ups, stop. They know where to find you.

🏠 On The Job

πŸ“ˆUpselling additional servicesOn-siteβ€Ί
"Hey [name], while I'm here I noticed your [gutters have some buildup / driveway has some staining]. If you want, I can add that today and give you 10% off since I'm already set up. It would only add about [time] and save you from booking a separate visit."
Push more than one upsell. Read the room. If they seem hesitant, back off immediately.
Only upsell what you can actually SEE needs doing. Never make up needs. Credibility > revenue.
🌧️"What about the rain?"On-sitePhoneβ€Ί
"Great question! Actually, rain helps our work. Because we use purified water with zero minerals, there's no soap residue or mineral film on the glass. When rain hits, it just slides off clean glass. It's actually tap water + soap that streaks in rain β€” not ours."
This is one of the best ClearCoatβ„’ talking points. It surprises people every time.
😟Customer points out a spot/issueOn-siteβ€Ί
"Let me fix that right now." [Fix it immediately.] "Thanks for pointing that out β€” that's exactly why we do a walkthrough together. We want everything perfect."
"That'll go away when it dries" or "That was already there."
NEVER argue. Fix it instantly. A handled complaint becomes your best review: "They fixed a small spot on the spot β€” incredible service!"
⭐Asking for a Google reviewOn-siteβ€Ί
"Hey [name], I'm really glad you're happy with how everything turned out! I have a small favour to ask β€” we're a brand new local business and Google reviews make a huge difference for us. Would you mind leaving us a quick review? Even just a star rating helps. I can text you the link right now."
Ask in person RIGHT AFTER the walkthrough when satisfaction is highest. Send the link via text within 5 minutes. Don't ask if they seemed unhappy β€” fix the issue first, then ask.

πŸ’¬ Text Templates

πŸ“©Sending a quote via textTextβ€Ί
Hey [name]! Here's your free quote from MANTLE: πŸͺŸ Window Cleaning (exterior): $[X] 🏠 Gutter Cleaning: $[X] πŸ’¦ Pressure Washing: $[X] πŸ“¦ Bundle all 3: $[X] (save 15%) Includes ClearCoatβ„’ purified water + our 100% satisfaction guarantee. Want to book? Just reply with a date that works! - Shaw
Use the Send Quote tool: callmantle.ca/send-quote β€” it formats everything and sends via SMS or WhatsApp.
πŸ“…Confirming a bookingTextβ€Ί
Hey [name]! You're booked in βœ… πŸ“… [Day, Date] ⏰ [Time window, e.g., 9-11 AM] 🏠 [Address] 🧹 [Services] I'll text you the night before to confirm. No need to be home for exterior work. See you then! - Shaw, MANTLE
πŸ‘»Customer ghosted after quoteTextβ€Ί
Day 1: "Hey [name]! Just checking if you had any questions about the quote I sent? Happy to adjust anything. - Shaw"
Day 3: "Hi [name] β€” quick heads up, our spring calendar is starting to fill up. If you'd like to book, I can hold a spot for you this week. No pressure either way! - Shaw"
Day 7 (final): "Hey [name], last follow-up from me! Your quote is still valid if you'd like to book anytime. Just text this number when you're ready. Have a great week! - Shaw"
After 3 follow-ups, stop. Add them to your seasonal re-engagement list for 30-day check-in.